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Sales Executive Resume

Summary

Aggressive, drive for results personality, combined with proven talent for building and leading top flight sales and marketing teams. Extensive software technology and scientific industry experience with applicable cross over industry selling skills into retail, distribution and consumer products. Consistently hit the ground running in new roles, producing exceptional results within a short period of time.

Professional Experience

Eagle Point Software, Dubuque, Iowa 2006-Present
Senior Sales Executive
Hired to expand market penetration of newly released process management software. Given full accountability for planning and executing national sales strategy, identifying and capturing key accounts, and establishing a competitive market position. Currently report to company owner and president.

 
  • Boosted sales 49% in the first year of employment after redefining target market and developing comprehensive market positioning, branding and pricing strategy.
  • Identified lost profit opportunity providing company immediate 37% increase in revenue by reorganizing software subscription center.
  • Improved brand awareness 62% within 2 years by conceiving and managing low-cost and highly targeted marketing campaigns.
  • Combined direct mail and e-mail campaigns with educational briefings to effectively position the brand with the target demographic.


    • IBI - Shelton Scientific, Peosta, Iowa 2004-2006
    Owner, Vice President of Sales and Marketing
    Along with two partners - evaluated, purchased and relocated company from CT to IA. Involved with every aspect of business including finance, HR, Sales and Marketing, and Manufacturing. Provided strategic and tactical leadership to a team of seven.

     
  • Increased the number of dealers in our dealer partner channel 78% by communicating company's core values and mission statement.
  • Strategized, developed and implemented direct sales program that worked in conjunction with the dealer partner channel.
  • Established relationships with government agencies such as Federal Drug Administration and the Center for Disease Control for future new product registration submittals.
  • Revised pricing structure for entire product offering that increased company profits 38% in 2004 by simplifying discount schedule.


    • Barnstead/Thermolyne, Dubuque, Iowa 1997-2004
    Dental Sales and Marketing Manager
    Increased worldwide dental product line brand recognition through development and launch of new products which resulted in year-over-year sales increases. Overcame 'company wide' negative connotation that was associated with the dental product line by internally selling the product line to all company employees. Led a perception change in everyone from customer service through the executive team. Crafted a 1, 3 and 5 year business plan for the dental product line that focused on improving the market perception.

     
  • Only 3 time recipient in exclusive President's Club for outstanding business development and sales achievement.
  • Increased product line sales from $8.8 million in 2001 to $11.8 million in 2004
  • Grew product line market share from 13% in 1999 to 23% in 2004 by managing a network of over 300 dealer/distributor partners.
  • Increased direct sales force from 10 representatives in 1997 to 23 in 2004. Developed a commission plan that was based on territorial growth.
  • Improved trade show traffic through pre show marketing campaigns that were designed to get end users into the booth. Product line surpassed company target in 2001, 2002, 2003 and 2004 finishing between 102% and 111% of target.


    • Northwood-Superior Chemical, Sheboygan, WI 1996-1997
    Territory Sales Representative


  • Increased sales month-over-month for 15 of the 17 months with company.
  • Led company (18 reps) in new accounts developed 9 of 17 months with company.
  • Won product of the month contest 9 of 17 months with company increased average monthly sales 106% from my first month with company until resignation.


    • Wisconsin Dental Association, Milwaukee, WI 1993-1996
    Dental Record Sales Representative


  • Managed small sales force to educate the dental market on the necessity of keeping proper records.
  • Organized and operated trade show booth for national trade show schedule.


    • Education & Training

     
  • MBA, University of Dubuque, Dubuque, IA 2000
  • BS, Biology, University of Wisconsin-Milwaukee 1993


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